The Why of Doc Brundy’s

Our family opened Doc Brundy's in July of 2018, after over 5 years of preparation. We did it because we wanted to provide the community with a place to escape, and also to put our family's roots down more firmly in Spanish Fork. We also had aspirations to help the downtown area grow. You're probably here because you want to hear why we're closing; bear with me, I'll get to that soon.

I think we succeeded in building what we set out to build. I'm proud of it and of each person that joined our team to help us. Everyone put in the best they had to offer and at times we really excelled.

Guests often came to us wanting to escape and to receive special treatment. At our best we delivered that and they left fulfilled. It was good for everyone, us and them. If you were in this group: Thank you, and we love you.

Sometimes guests came with hopes that we weren't able to completely fulfill, but they were gracious and it was still good for everyone. If you were in this group: Thank you, and we love you too.

Sometimes guests arrived with a NEED to have a special experience, and we weren't able to deliver. Some left unhappy and said nothing; others were vocal about it. If you were in this group: We apologize, and we love you too. We're human, and we weren't able to deliver what we wanted and planned to deliver for you.

Which brings me to why we're closing our doors after Saturday, December 14, 2019:

Check out our traffic graph from Google Maps. Here's what weekdays look like for us:

Compare this to a typical restaurant's weekday:

You can see there's a big difference. "But Doc," some might say, "I've been there and it was packed. And aren't places like this supposed to make all their money on the weekends anyway?" Yes, most of our guests did come on Friday and Saturday nights. Here's what that looked like:

And here's a typical restaurant's weekend:

So basically guests only came on the weekends, and only rarely came on weekdays. This made it very difficult to staff the facility properly or to train for and maintain the service we wanted to deliver. And, ultimately, there wasn't enough business with only two active days each week.

To be clear, the community is not to blame. It was my responsibility to address the problem. It took us about a year to figure out what all the issues were, and after that much time struggling we ran out of the resources to market it properly. We did start a marketing campaign this Fall that showed much promise, but we don't have the means to continue. This was a hard choice, but I think I speak for everyone in the Doc Brundy's family by saying that we have no regrets. We'd do it all over again.

We're so grateful to the community for the support you've shown us. Spanish Fork and the surrounding area is a great community and we're proud to be a part of it. If you've been our guest, thank you so much for giving us a chance. It was a great ride.

From our (Doc Brundy's) family to yours, Merry Christmas!

- Doc